Transport advertising

WHY TO CHOOSE BUS ADVERTISING?

⚈ The area on a bus that you wish to brand may vary from 20 % to 90 %;
⚈ Advertising may be both external and internal and may be located in places that are most visible for passengers using public transport;
⚈ City buses have a route with a wide perimeter of movement, with a total length of 2,380 km. (for Sofia);
⚈ There are about 94 city bus lines in the city of Sofia. The advertising message reaches a large number of users in the outdoor urban environment.
⚈ City buses are operated more than 12 hours a day;
⚈ Their traffic circulation is continuous;
⚈ City buses transport numerous passengers every day, who are reached by the advertising placed on the buses themselves.

Another type of transport advertising is the branded taxis.

Impress EOOD works with one of the largest taxi companies, which has over 800 vehicles in the city of Sofia and provides opportunities for advertising in the cities of Plovdiv, Varna and Burgas. The taxis are Volkswagen Caddy - a new class of modern and functional vehicles.

WHY TO CHOOSE TAXI BRANDING?

⚈ Alternative channel for outdoor advertising
⚈ Excellent coverage at extremely good prices
⚈ Advertising in motion in the busiest points of the city
⚈ Guaranteed locations: Sofia Airport – Terminal 1 and Terminal 2, Central bus and railway station /only authorised carrier/, Hilton, Radisson, Business Park, National Palace of Culture
⚈ Good visibility for participants in the intense urban environment

Advantages of transport advertising:

⚈ Large advertising area (especially on buses) – in transport advertising, the area may reach the size of 6 stationary billboards, which means greater advertising exposure for the customer.

⚈ Non-standard solutions - transport advertising is suitable for presenting any of your campaigns that you wish to be different and noticeable in a non-standard and individual manner.

⚈ Transport vehicles usually move in densely populated areas.

⚈ Groups of people travel along the same route every day, which significantly increases the success rate of the advertising message.

⚈ Last but not least, the effect of the so-called information hunger is archived. When a person stands in one place for a certain time, spending his time waiting for buses, at bus stations or taxi stands, he develops an unconscious reflex to change his monotonous actions, and everything that he sees is perceived with interest. This is the moment when good advertising may have an impact.