DESIGN AND PREPRESS
Good advertising never sleeps, it sells all the time!
Good design and quality prepress preparation are part of the good advertising.
Good design starts with the IDEA..
To have maximum effect, your advertising vision should be original, memorable and should follow certain principles of visual creation.
A good advertising vision is the manner in which the advertising message reaches the target audience.
EXEMPLARY PRICE CATEGORIES OF BILLBOARD DESIGN
The design examples illustrate 3 price categories. The advice we give you is intended to guide you on the type and nature of the vision that falls within the relevant price category. The price for your design is individual and will be adjusted to the complexity of the project itself and to the implementation time.
HOW TO CREATE AN ATTRACTIVE BILLBOARD DESIGN?
Layout in billboard design
Visual emphasis of the message is crucial. In other words, this means hierarchy of the text / advertising slogan. Placement of more than one message on an advertising poster will make the message incomprehensible. Prioritise what is important and arrange the information in visual blocks.
Arrangement and impact of visual information
Human eye usually looks at the advertising vision diagonally - from left to right and down. It is therefore important that the information is arranged in a logical order. Overlapping text and images will make it difficult to quickly perceive the advertising. You should also follow the rule to have sufficient contrast between text and image background.
☑ We recommend you to follow the golden ratio rule in design.
☑ Attraction – use a striking headline that creates interest.
☑ Main message – convey your message or benefits / slogan in a short and brief manner.
☑ Make a call to action.
Typography in billboard design
The manner in which the text is arranged and presented is essential for the readability and understanding of the advertising.
☑ Letters - Text in uppercase is recommended only if your message is very short. Letters should not be densely spaced and the contrast between thick and thin elements should not be too high.
☑ Fonts - The distance at which the text will be read should also be taken into account. Thin fonts are illegible, while too thick letters look like a stain. Some handwritten and calligraphic fonts are also illegible, despite their beauty.
Consider what style suits your brand, if you are a bank or an entertainment centre for example, and do not use more than 2-3 fonts in your advertising.
* The advice that we give about typography in billboard design is general.
Choosing colours and texts in design and prepress
The advertising message in a dense urban environment must be visually prominent. Therefore, the colours, texts and combinations of shades used are important. Billboard should be visible from a long distance. Its vision must attract.
Some colours are associated with specific emotions and carry a certain message. The colours in billboard design must be carefully selected.
Outdoor advertising offers scale and incomparable creative potential, which makes it the best "creator of fame".
The perfect recipe is a combination of understanding the audience, relevance of the advertising message and creativity that makes an impact.
This combination may extend outdoor advertising beyond the billboard and have a huge impact on the audience, building trust and recognition of your brand.
We know what design and prepress are. We can create your desired vision.