Billboard price
Several main criteria determine the price of a billboard:
Billboard type
Billboard address
Billboard rental season
Volume and time limit determine the final billboard price.
Optimising the billboard price
Billboard type
The word billboard or as it is colloquially used "billboards", is a common name for all types of advertising facilities located in urban and rural environments, on highways and in many other places.
But the type of facility, for example city-light (the smallest format), billboard (the most common format) or megaboard (the largest format), and the facility variations, such as facility dimensions, are the first and most important factor in determining the billboard price.
Billboard address
Why is the location of billboards and outdoor advertising important?
There are 2 main features that affect billboard rental price:
☑ The first feature is the city and address in Bulgaria. Billboard prices are arranged as follows: Billboards in the city of Sofia are the most expensive, followed by those in the cities of Plovdiv, Varna, Burgas, Stara Zagora, Ruse, Veliko Tarnovo and Blagoevgrad, followed by those located in the remaining cities, roads or highways.
☑ The second important feature when determining the billboard price is the area in the selected city. Billboard prices vary depending on the area in which they are located. The central areas are most expensive, followed by boulevards and intersections, and the cheapest areas are those in the outskirts of the city.
☑ As regards the billboards located along the national road network, those with the highest rental price are located on the following roads: Trakia highway, Hemus highway and Struma highway, followed by the other roads.
Billboard rental season
When renting billboards, some rental months are preferred by all advertising companies. However, there are also less preferred rental periods. Some customers rent billboards all the year round. Other customers advertise only in a certain season or during holidays. The selection of strategy has a great impact on the final price. Impres offers to its customers seasonal discounts, last minute offers and various bonuses..
Volume and time limit determine the final billboard price.
As with any commercial or rental transaction, the number of rented billboards and the rental period greatly influence the volume of discounts and bonuses that each customer may receive from us when implementing an advertising campaign.
Optimising the billboard price
As we described above, billboard rental price is a combination of your choice and various advertising factors. It is always good when you are looking for the best rental price, and when you ask and trust an experienced professional who is well familiar with the industry and its specifics. Well, that' s what we are!
We have been planning and implementing successful advertising campaigns of our customers for more than 20 years. Renting a billboard is a process that requires precise PLANNING. There are many questions that need to be answered so as to develop the proper rental strategy. This process is called MEDIA PLAN preparation. When, where, period, volume and type! We know the market well and we know how it works. We will plan your advertising campaign in the BEST manner, taking into account your WISHES. Contact us and we will answer your questions.
IN SUMMARY: Billboard price is determined based on: the type of facility, address, season and advertising campaign budget.
Indicative billboard rental prices:
Sofia city
| Billboard type | Price for 14 days (excluding VAT) | Notes |
|---|---|---|
| Pisa | € 315 – 655 | rent on 1 side |
| Scroller | € 285 – 335 | rent on 1 side |
| Megaboard 8х3 | € 705 – 815 | rent on 1 side |
Plovdiv, Varna, Burgas, Stara Zagora, Ruse, Veliko Tarnovo, Pleven, Blagoevgrad
| Billboard type | Price for 14 days (excluding VAT) | Notes |
|---|---|---|
| Pisa | € 180 – 275 | rent on 1 side |
| Scroller | € 120 – 215 | rent on 1 side |
| Megaboard 8х3 | € 485 – 695 | rent on 1 side |
| digital screen | € 195 – 285 | rent on 1 side |
Other cities
| Billboard type | Price for 14 days (excluding VAT) | Notes |
|---|---|---|
| Pisa | € 155 – 245 | rent on 1 side |
| Scroller | € 125 – 195 | rent on 1 side |
| digital screen | € 195 – 285 | rent on 1 side |
Highways and roads
| Billboard type | Price for 14 days (excluding VAT) | Notes |
|---|---|---|
| Pisa | € 125 – 195 | rent on 1 side |
| Megaboard 8х4 | € 195 – 285 | rent on 1 side |
| Megaboard 12х4 | € 275 – 335 | rent on 1 side |
Current prices for equipment rental for 2026