Billboards
Billboards are an advertising element with a static or moving vision. It is the most common and preferred format by all advertisers.
The name "billboard” has English roots and means "paid board" or, in short, in this context, a BILLBOARD is an outdoor advertising structure that aims to convey a specific advertising message to all participants in the urban environment.
Billboard advertising covers the passenger traffic in central city areas, busy intersections and main roads. There are several formats and types of billboards.
We provide our clients with all formats in the city of Sofia and in the country.
Learn more about the formats and see where our billboards are located
Megaboards
Megaboard is a term used in outdoor advertising to describe all types of large advertising elements and formats. Initially, it began to be used on highways for better visibility thanks to its large size. Later, after being reformatted, it also entered the cities.
Advertising through a megaboard is impressive and memorable. The size affects perception and keeps the eye on the advertising message longer.
Both billboards and megaboards come in different shapes and sizes. You can learn more about them here
LED - Digital outdoor advertising
Digital technologies have made everything possible! They have also changed outdoor advertising. Today, the advertising message can be delivered through the use of all kinds of LED screens.
LED is a technology that represents a bright display composed of a large number of pixels, which form together the image and reproduce it much brighter and more distinct from the vision of a standard billboard. Digital images are perceived by the brain very quickly. They evoke interest, make the city lively and colourful, and make advertising messages more memorable.
The lights of outdoor LED billboards, flashing signs and letters, animations, videos and moving messages offer lively and engaging advertising and attract the attention of consumers.
Digital outdoor advertising has brought the industry to a new level. Impress provides its customers with a new generation LED display throughout the country.
Read more about the advantages of digital outdoor advertising, LED screens and their types and formats.
Metro advertising
In recent years, Metro advertising has gained great popularity with the construction and development of new metro stations and lines in the city. Metro itself has become the most environmentally friendly transport in Europe.
Extremely large number of people of all age groups with different social and cultural profiles travel by metro every day in different time ranges. Over 11 million people use metro every month. This means that your advertising will surely be seen by any target group.
Traveling by metro, passengers feel comfortable, convenient and calm that they will timely reach their destination. When placed in a suitable location with a large passenger flow a good advertising message will achieve its effect.
Advertising facilities are now perceived as part of the metro interior, like paintings hung on the wall in your living room!
Impress offers locations at the entrances and exits of central and busiest metro stations in Sofia Metro.
Contact us for more information
Read more about the advantages of metro advertising
CITYLIGHT - ADVERTISING CASSETTES
Advertising equipment such as Citylight or Advertising Cassettes are the equipment of the smallest format in outdoor advertising.
Citylight or city/light is a double-sided illuminated box on which paper advertising is placed. In most cases, like billboards, it has a unified size. The most commonly used size is 1.20 x 1.80 m.
Technology advances has led to the occurrence of Kiosks type advertising cassettes, which retain their appearance. However, their size is converted to inches and like television sets there is no advertising medium, but a digital display.
The history of Impress shows that we know this type of equipment well and that we were among the first to build and introduce an advertising network of these facilities in Bulgaria.
To find out everything about this type of advertising cassette, click here
Transport advertising
Transport advertising is one of the most creative and non-standard methods of advertising, which provides optimal efficiency and reliable contact with the consumer. Regardless of the manner in which you participate in the traffic - by bus, taxi or by all types of public and private vehicles, all these means of transport surround as. This means only one - advertising efficiency.
Which types of vehicles can be used as advertising media? Practically all. In the city, the most used ones are buses, trams and trolleybuses (public transport), taxis and some other vehicles. For advertising purpose, they can be completely covered with foil. Another option is to use ready-made standard formats and elements, which are placed on them.
We can offer it to you! Contact us!
Transport advertising provides unlimited opportunities for realising unconventional and creative ideas, which is a great contribution to any outdoor advertising campaign on billboards.
Read more about the benefits of transportation advertising