Metro advertising
In recent years, local outdoor advertising, including metro advertising, has been gaining popularity. Lifestyles have changed and people often stay weeks in the neighborhood without leaving it. Marketers report that the target group is often those people who are closest to the advertised site. Messages aimed specifically at the local residents of a settlement or neighborhood bring a sense of personal and special treatment, in which the audience of advertising in the metro is easily recognised.
Through metro advertising you achieve:
⚈ пprecise targeting by place of residence
⚈ high visibility frequency over short periods
⚈ efficiency
⚈ shortening of the distance between the brand and audience
⚈ high return on investment even with a limited advertising budget and a small number of locations.
⚈ The lack of contact with the external environment and other distracting factors causes a kind of “information hunger” – passengers subconsciously seek information and feel positive about advertising messages.
Metro advertising is a manner to reach millions of consumers and people with various plans and interests. It has the power to influence and when directed in the right direction metro advertising leads to positive changes in every aspect. Metro is a preferred place for advertising for both business and social projects and charitable initiatives and non-governmental organisations.
Where to advertise?
⚈ DIGITAL KIOSKS at the entrance of metro stations
⚈ UNDERGROUND PASSAGES to metro stations – single-sided advertising panels
⚈ STAIRWAYS and ESCALATORS – single-sided advertising panels and branding
⚈ PLATFORMS – standing double-sided illuminated cassettes on the platform, single-sided cassettes on the platform walls
⚈ METROBOARDS – advertising areas on the platform walls behind the track
⚈ METROPANELS in WAGONS – the interior of metro train wagons
Metro is a unique advertising channel with very strong impact. Using this type of transport, passengers avoid busy ground traffic and feel comfortable.
Nearly 30 % of public transport passengers in the city of Sofia are concentrated here and over 350 thousand passengers use its lines daily (according to data taken from Metropolitan EAD-Sofia).
With the opening of the third metro diameter in August 2020, the number of metro stations increased by 8. Now they total 43. Each of them has advertising spaces in the underground passes, corridors, wagons and around the platforms.
Your advertising message will attract the interest and attention of a huge number of people every day at every stage of their metro journey.
Bollboards
Megaboards
Citylight - advertising cassettes
LED - digital outdoor advertising
Transport advertising