Billboards

Billboard occurred in the middle of the 19th century. Today, it is the most widespread format in outdoor advertising. Due to the increased traffic, billboards quickly gained popularity among advertisers, and for over 150 years they have been part of the urban environment and road network throughout the world.
From that moment until now, billboards are the most well-known format in outdoor advertising. With the latest technological developments, however, they continue to undergo changes, and the industry continues to search for the best possible ways to convey the message to its customers.
Billboards vary depending on their size, type of structure, advertising media and purpose. To distinguish their campaign, advertisers sometimes rely on breaking the standard advertising formats, using 2D or 3D elements. They brand the entire billboards and the vision itself relies on provocation, reflective foil and optical illusion (e.g. a logo or element of the advertising poster is built on natural down layer).
All non-standard techniques in the campaign are possible, depending on the communication strategy, local regulations and advertiser's budget.

PISA-TYPE BILLBOARDS WITH DIMENSIONS 4x3 m

Pisa-type billboards are standard billboard format with a static advertising vinyl-type medium with dimensions 4x3 m. This type of billboard is the most common and recognisable format throughout the country. A billboard with dimensions 4x3 m may be single-sided or double-sided. However, the following rule is always followed:

ONE SIDE IS ALWAYS RENTED.

DIMENSIONS:

4х3м - (12м²)

STRUCTURE:

single-sided or double-sided

LIGHTING:

indoor or outdoor

ADVERTISING MEDIUM:

Vinyl

ADDRESS:

boulevards, streets and highways

Billboard scheme

SCROLLER-TYPE BILLBOARD

With the advancement of technology in outdoor advertising, it became possible to introduce various advertising media and innovations. Thus, the opportunity to break the standard image with the introduction of scroll systems or the so-called "Scroller" format occurred. Scrollers are most often located in places with heavy traffic, roundabouts or traffic lights forming columns of vehicles where there are no other advertising structures. The change of different images attracts even more attention from all road users. This is a unique opportunity to advertise your products and services to all target groups in top places.

Scroller-type billboards have several sizes:

350 x 242 cm / 357 x 242 cm / 365 x 242 cm /